Dierks Bentley (left) exchanges high fives with Jed Selby (center) and Buzz Selby. Brian O’Connell, Live Nation president of country touring, said, “Jed has a legitimate passion for music. … Jed and his team have done an amazing job” (photo by Joe Stone).

Country musician Dierks Bentley, along with festival co-creator and Live Nation President of Country Touring Brian O’Connell,  provided a preview of the Seven Peaks Festival Thursday. The three-day festival begins Friday, Aug. 31.

Bentley expressed his gratitude for the community’s willingness “to put their trust in us for a weekend. … It’s really special for us, and we’re going to be the best neighbors we can be to the town.”

He said the organizers looked at other places on the Front Range, “but they just didn’t feel like Colorado. It felt great here.”

Seven Peaks Festival crew members work to finish setting up the main stage Thursday at The Meadows. The music begins at 3:30 p.m. Friday, Aug. 31 (photo by Joe Stone).

O’Connell said Bentley’s entire team has pitched in as a community to make the festival work, doing jobs they’ve never done before – like the guitar tech who’s using a bucket truck to string lights in the trees.

He emphasized the importance of carrying that community energy over into the festival, saying the attendees, who are willing to buy a ticket to this first-ever Seven Peaks Festival, will be “smothered with love because, without them, we’re gone.”

O’Connell also said he just learned, “He (Bentley) doesn’t even know this. The Seven Peaks Festival is represented by 49 states and the territories of the U.S.”

Whiskey Row, named for Dierks Bentley’s gastropubs, is the second stage for the festival. Bentley said the Whiskey Row stage will present more intimate performances with acoustic instruments and feature plenty of bluegrass (photo by Joe Stone.)

Bentley had high praise for all the festival musicians, including Colorado band Rapidgrass, with whom he will perform.

O’Connell pointed out that the festival has partnered with Dish Network to set up two viewing areas for attendees who may want to watch college football, especially on opening day of the season. “We don’t tell you how to have fun, we just provide you with the opportunity.”

O’Connell said he’s been trying to do a festival in Colorado for several years. “There was a festival on this site before, and we overlooked the site because it was tied up with that other festival. … Then when that went away, I got a phone call. It was Jed (Selby). … Then, that’s where that relationship began, and we were here in, like, I think, three days.”

He emphasized, “We love this site. I made a comment that it kinda looked like God put his hand down in the middle of the mountains and created this area. We want to be part of the area. We don’t want to be the carpetbaggers that show up for three days over Labor Day weekend. We’ve put a tremendous amount of time into listening. … We’ve sat in all the meetings. … We’re going to be good humans.”

Bentley added, “We’re going to do the best we can. We’re going to be honorable. … We want to be as respectful as possible. You’re never going to make everyone happy, but we’re going to try.”

The Seven Peaks Festival entry route map directs festival-goers away from downtown Buena Vista (courtesy image).